This old adage has its merit. Should it apply to everything, including software upgrades? Well, yes and no. Confused? Don’t be!
We all know it’s a proven fact that the passage of time is relative. Not everything marches forward at the same speed. In technology, time relative to other things in life, like walking your dog for example, goes by exponentially faster.
When it comes to upgrades, we try to strike a reasonable balance between what is useful to our customers and when dictated by hardware and software changes. Naturally it’s in our best interest to drive revenue by publishing frequent upgrades. However, our business model is built on a different premise: we publish upgrades when it provides true productivity gains for our customers. We rely on their success, which makes them buy more software, translating into PROCAD success.
Needless to say, we continue the R&D effort to enhance/add new software feature and to make sure it works with the latest hardware, operating systems and the most current release of AutoCAD.
Our goal for a three-year upgrade cycle is based on our understanding that software upgrades are a time and money consuming proposition. By releasing fewer upgrades, it minimizes disruption to customer’s production processes – which is inevitable when implementing software upgrades. Their time and money is better spent on performing their work instead of wasting resources upgrading software that may not necessarily add value to their bottom line.
On a positive note, our software is constantly updated to fix any bugs or to work with the latest available hardware and software. Even better, software updates are free of charge within a release’s lifespan.
Conclusion: we stay current with technology without constantly pushing our customers to upgrade – and frequently. For PROCAD, “if it ain’t broke don’t fix it” has proven to be a good motto.